Dr. Natalie Petouhoff is a business strategist and a futurist. She has spent her ca- reers looking at how businesses interact with their customers and their employees and she provides companies with social media ROI models, best practice assessments, a scorecard, a report and long and short-term with the best way to create environments that foster loyalty, motivation and innovation.
While at General Electric, General Motors and Hughes Electronics she spent time as a product engineer, manager and innovator of an integrated product development proc- ess created to guide technical engineers, as well as financial pros, sales and marketing to collaborate. Next she went on to be a management consultant and software systems integrator at Pricewaterhouse Coopers, where she matched strategic advice on reaching business goals by correctly choosing, implementing and using Customer Service and CRM technology to scale and improve businesses.
As a business analyst at Forrester Research, Dr. Natalie focused on Customer Experi- ence and social media, writing the first social media ROI model. Realizing that a long-term career in leading social media would mean understanding the role of PR, Marketing and Communications, she joined Weber Shandwick as the Chief Digital and Social Media Global Strategist. Today she helps executives cross the chasm and deliver ROI on social and traditional business objectives.