Mark Hughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch.
He has spent $100 million online ad dollars, planting the seeds for C3 Metrics’ advertising effectiveness SaaS platform—helping Advertisers DSPs and Networks discover previously ignored revenue drivers and increase ROI with: attribution, patent pending viewable impressions technology in cross-domain iFrames, Viewable Conversions, and Upper Funnel Conversions. Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo’s Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite.
Hughes is the son of a Pulitzer Prize winning journalist, and Hughes’ own book, Buzzmarketing, is published in 15 languages. In its first year of release it was heralded by Fast Company as one of the Ten Best Business Reads of the Year and named by The Financial Times of London as one of the Best Business Books of the Year along with Freakonomics.
Mr. Hughes holds his MBA from Columbia Business School in Marketing and International Business.