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Joshua Waldman – Social Media for Job Seekers

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How has social media changed the way people look for a job and how has it changed recruiting?

I knew this question would come up and I was thinking about Downton Abbey, which I’m a huge fan of. What’s cool about this show is that they introduce technologies that we really take for granted. The first series starts off by introducing electricity. It’s such a big deal, it’s sort of like voodoo magic to the characters, particularly those who are less educated.

There’s the question of, “In which rooms will we put electricity?” And then toward the second season, the question becomes, “In which rooms will we put the telephone?” Eventually they introduce the toaster oven and when a character first toasts bread, it burns and people come rushing in with buckets of water because they don’t know what’s going to happen. There is a lot of fear around innovation, which is very interesting to see in the context of a period piece. Eventually, they take the technology for granted and turn on switches and start using the telephone casually, and it doesn’t take long for this to happen.

that’s what’s happening with social media. It started off as this thing that people pay attention to, but now, it’s more about online reputation and less about what the tool is and what the tool does and who owns it

If you think about it, that’s what’s happening with social media. It started off as this thing that people pay attention to, but now, it’s more about online reputation and less about what the tool is and what the tool does and who owns it. At the end of the day, it doesn’t really matter. When someone Google’s you and your latest tweet shows up or your LinkedIn profile shows up or a blog post shows up — at the end of the day, it’s someone looking you up, whether to recruit you or to decide to buy from you.

Therefore I think it’s less about social media and a lot more about that reputation management that’s important. I think what will happen is we will start to zoom out. In the early days, 2008, it was about the tool. It was about a low-cost alternative to job boards. Recruiters and hiring managers had to find talent and they didn’t have budgets or training to be recruiters. They just needed someone to fill a role, so they turned to their network. Then LinkedIn started to get used and professionals picked up on that.

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Author of Job Searching with Social Media For Dummies | Speaker and Marketing Consultant

Joshua Waldman is the author of the bestselling book, Job Searching with Social Media For Dummies, which has sold over 10,000 copies in the US and abroad. He is frequently quoted by Forbes, Mashable and International Business Times for advice on using social media to find jobs.

When he is not writing articles or books, Joshua enjoys presenting to students on find- ing a job online and training their career counselors on winning strategies so they al- ways feel ahead of the curve. He has given over 100 talks and trainings to organizations such as University of Southern California, American Chemical Society, Texas Christian University, DeVry and many many more.