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Alex Osterwalder – Business Model Generation

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Why is business model innovation so important?

 

For a few reasons. First, there is more competition than every before through globalization and technology. Everybody is competing against everybody. The arenas are not clear anymore. We used to call it industry. If you take the work of Rita McGrath, we now call them arenas. For example, Google, Apple, Amazon, they are all competing against everyone so industry boundaries are disappearing and everybody is competing with each other in the same arena.

Everybody is competing against everybody. The arenas are not clear anymore….For example, Google, Apple, Amazon, they are all competing against everyone so industry boundaries are disappearing and everybody is competing with each other in the same arena

Second, business models are expiring faster than every before. We know this from the music industry, the publishing industry, the news industry. But now it’s happening to any kind of arena. If you take the pharmaceutical industry, if you can still call it an industry, their business model has expired and they need to come up with a new one. And probably, some of the domi- nant players today won’t be around tomorrow. These are some of the things that we know from technology and mobile phones, but we’re not as swift in things like banks and pharmaceuticals.

Third, I like to say that business models are like yogurt in the refrigerator— they expire, it’s inevitable. Managers used to manage one business model over their whole career. Today, it’s not unusual for one person in the same arena has to manage different types of business models. One expires, and they have to come up with the next one. And if you don’t, you can see what happens with companies like Nokia—you can go from the top to the bottom very quickly.

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Alex Osterwalder – Business Model Innovator

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Can- vas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M. Alexander is a fre- quent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.

The Business Model Foundry, his current startup, is building strategic tools for innovators. Strategyzer.com and the Business Model Toolbox for iPad are the Foundry’s first applications. Alexander holds a PhD from HEC Lausanne, Switzerland. He is recipient of the Innovation Luminary Award 2013 awarded by the EU Open Innovation Strategy and Policy Group. He is also a founding member of The Constellation, a global not-for- profit organization aiming to make HIV/AIDS and Malaria history.