Steve Rubel is Chief Content Strategist for Edelman–the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm’s Executive Committee as well as its clients.
While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm’s thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape. As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum’s Media, Entertainment and Infor- mation Industry Partnership.
Rubel is one of Edelman’s most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first market- ers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.
Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of market- ing communications positions in corporate, non-profit and small/mid-sized PR firms. He joined Edelman in 2006 from CooperKatz where he lead some of the earliest social media programs in both consumer marketing (for Vespa) and in corporate reputation (for the Association of National Advertisers).