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Shail Khiyara – Scaling Innovation

Businesses are increasingly under pressure to respond to shifting expectations from their customers as a result of social media. At Spigit, you actually use social media tools to facilitate innovation and encourage companies to use them internally.

Could you elaborate on how social workflow impacts the enterprise?

That’s an interesting question. Social media has democratized information and the Information Age. Social workflow has had profound effects on the enterprise today and will continue to do so in the near future.

Take communication as an example. Marketing has grown long ears with Social Media. It’s no longer a push strategy but a capture strategy in marketing. What I mean by that is actively listening to the social workflow of one’s customers, partners, and competitors, the conversations that are ongoing. This also includes determining when and how to respond to those discussions and conversations.

Dial tone social software, or basic first-generation social software can help enterprises stay abreast of all the activity pertinent to their particular customer or user. Fast forward that to integrated activity streams, which can actually show you transaction data for multiple systems coupled with HR or sales data, and that brings in a whole new spectrum of how information can be gathered and decisions can be made.

Another example of social workflow would be activity streams. Dial tone social software, or basic first-generation social software can help enterprises stay abreast of all the activity pertinent to their particular customer or user. Fast forward that to integrated activity streams, which can actually show you transaction data for multiple systems coupled with HR or sales data, and that brings in a whole new spectrum of how information can be gathered and decisions can be made. The point of need for a customer with social workflow is now determined by a mouse click as opposed to times when a customer used to walk into a store. So that’s completely changed the landscape of how workflow like this can impact the enterprise.

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Shail Khiyara – CMO and Chief Customer Officer, Spigit

Shail Khiyara is the CMO and Chief Customer Officer at Spigit and brings 15+ years of executive and marketing experience with a track record of proven success, leading marketing teams at some of the most recognized brands in Silicon Valley.

Shail has worldwide marketing responsibilities including increasing revenue and brand awareness of Spigit. He joined Spigit from Taleo where he was the SVP and CMO and drove significant successes leading up to the acquisition of Taleo by Oracle. During his tenure the company grew successfully, established a robust pipeline and drove significant new customer acquisition and revenue growth. Prior to Taleo, he was the SVP and General Manager for EVault, the Cloud services business of Seagate Technologies where he drove significant revenue growth through innovative product positioning, branding and channel marketing.

Previously Shail drove the European sales and marketing efforts to position the Verisign brand in multiple geographies, drove revenue and significant customer acquisition of F1000 companies. An avid humanitarian Shail actively serves on multiple boards in the Bay Area with organizations focused on education, innovation and economic development. Shail holds an MBA from Yale University, Exec Education at Harvard Business School and has an MS in Engineering.

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